Platform Music is an enterprise conducting project management and cultural entrepreneurship. The company has relocated to Rwanda for the purpose of managing the cross-cultural music project between Sweden and Rwanda, which is introduced in greater detail on this page. In the long term, Platform Music will conduct independent consulting work in the creative and cultural industries, within the realms of music, art and project management.
Back
ground
The African music industry is
rapidly growing & evolving
Sub-Saharan Africa saw a music revenue growth of 9.6% in 2021, largely driven by streaming
- International Federation of
the Phonographic Industry
Sub-African music creators are in dire need of solutions and reliable information about how their industry functions and the opportunities they can tap into”
- Eddie Hatitye, Director of the
Music In Africa Foundation
“It’s really important to also think about growth on the ground, and about what is required to build a music ecosystem that is fit for purpose”
- Temi Adeniji, Managing Director
Warner Music South Africa
Streaming has fundamentally
changed music distribution
“[Spotify] is a big deal for our music, because it [promotes more] business [for] artists and [makes up] a way [to channel] support from fans to their artists … [Spotify entails] growth and expansion for the Rwandan music industry”
- Rwandan artist Yvan Buravan
in The New Times 2021
“Over 90% of global digital revenue in creative industries comes from sales of digital content and, thus, services”
- International Trade Centre 2019
Creative Industries in Rwanda
The African Union Plan of Action on Cultural and Creative Industries
Regional and national efforts depend on local creativity and implementation
States that “overall, Africa lacks CCI infrastructure for the creation and presentation of creative goods to the public, especially start-ups by young people”
The plan calls for spaces and creative hubs with modern technology that offers “young people to meet, produce, network, share ideas and market their creative innovations”
It emphasises the importance “to enhance youth and women leadership in the cultural and creative industries”
And acknowledges that as cultural products “CCI goods and services are strategic to intercultural dialogue and enhance intercultural understanding between different people”
- Revised African Union
Plan of Action on CCI 2021
“… assistance from cultural organizations and civil society in following through on the different commitments made by heads of Member States [is needed] to ensure country-level progress.”
- Teshome Wondimu
Founder and executive director of SELAM
Speaking of the production of African cultural goods
"According to UNESCO, the African cultural products industry employs half a million people and generates $4.2 billion in income.”
- Global Bar Magazine 2022
Rwanda is looking to the future by investing in youth
“Talented young men and women with attractive projects that can generate productive jobs for others will be supported. Promoting creativity and an innovation culture, especially among youth, and supporting talented youth to realize their potentials will promote the creation of future jobs”
- Rwanda Vision 2050
Current domestic cultural policy include
“Setting up an enabling environment for cultural industry development and job creation”
"[Develop and coordinate] programs for supporting culture and arts production, protection and commercialization”
- Cultural promotion
Rwandan Ministry of Youth and Culture
Sweden’s cultural policy targets international exchange, increased opportunities and inclusion
Opportunities for everyone to experience culture, education and develop their creative abilities
Quality and artistic renewal
A dynamic cultural heritage that is preserved, used and developed
International and intercultural exchange…
Equal access to arts and culture…
- Sweden’s cultural policy from 2009
Emp oyment
Econom c diversification
Empowerment of youth and women
Through mus c and cultural exchange
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