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Platform Music is an enterprise conducting project management and cultural entrepreneurship. The company has relocated to Rwanda for the purpose of managing the cross-cultural music project between Sweden and Rwanda, which is introduced in greater detail on this page. In the long term, Platform Music will conduct independent consulting work in the creative and cultural industries, within the realms of music, art and project management.

Back
ground

The African music industry is

rapidly growing & evolving

Sub-Saharan Africa saw a music revenue growth of 9.6% in 2021, largely driven by streaming

 

- International Federation of


the Phonographic Industry

Sub-African music creators are in dire need of solutions and reliable information about how their industry functions and the opportunities they can tap into”

 

- Eddie Hatitye, Director of the 

Music In Africa Foundation 

“It’s really important to also think about growth on the ground, and about what is required to build a music ecosystem that is fit for purpose” 

 

- Temi Adeniji, Managing Director 

Warner Music South Africa

Streaming has fundamentally

changed music distribution

[Spotify] is a big deal for our music, because it [promotes more] business [for] artists and [makes up] a way [to channel] support from fans to their artists … [Spotify entails] growth and expansion for the Rwandan music industry”

 

- Rwandan artist Yvan Buravan

in The New Times 2021

“Over 90% of global digital revenue in creative industries comes from sales of digital content and, thus, services”

 

- International Trade Centre 2019

Creative Industries in Rwanda

The African Union Plan of Action on Cultural and Creative Industries

Regional and national efforts depend on local creativity and implementation

States that “overall, Africa lacks CCI infrastructure for the creation and presentation of creative goods to the public, especially start-ups by young people”

 

The plan calls for spaces and creative hubs with modern technology that offers “young people to meet, produce, network, share ideas and market their creative innovations”

 

It emphasises the importance “to enhance youth and women leadership in the cultural and creative industries”

 

And acknowledges that as cultural products “CCI goods and services are strategic to intercultural dialogue and enhance intercultural understanding between different people”

 

- Revised African Union 

Plan of Action on CCI 2021

“… assistance from cultural organizations and civil society in following through on the different commitments made by heads of Member States [is needed] to ensure country-level progress.”

 

- Teshome Wondimu
Founder and executive director of SELAM

Speaking of the production of African cultural goods

"According to UNESCO, the African cultural products industry employs half a million people and generates $4.2 billion in income.”

 

- Global Bar Magazine 2022 

Rwanda is looking to the future by investing in youth

“Talented young men and women with attractive projects that can generate productive jobs for others will be supported. Promoting creativity and an innovation culture, especially among youth, and supporting talented youth to realize their potentials will promote the creation of future jobs”

 

- Rwanda Vision 2050

Current domestic cultural policy include

“Setting up an enabling environment for cultural industry development and job creation”

 

"[Develop and coordinate] programs for supporting culture and arts production, protection and commercialization”

 

- Cultural promotion

Rwandan Ministry of Youth and Culture

Sweden’s cultural policy targets international exchange, increased opportunities and inclusion

Opportunities for everyone to experience culture, education and develop their creative abilities 

Quality and artistic renewal

 

A dynamic cultural heritage that is preserved, used and developed

 

International and intercultural exchange…

 

Equal access to arts and culture…

 

- Sweden’s cultural policy from 2009

Emp oyment

Econom c diversification

Empowerment of youth and women

Through mus c and cultural exchange

This is

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RWANDA

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